Create An Artist Newsletter May 10, 2015 – Posted in: For Artists – Tags: email, for artists, mailchimp, marketing, newsletter
If anyone tries to tell you that email is dead, please don’t listen to them.
Email and your email newsletter are an essential part of your artist tool kit when it comes to communicating and connecting with people who enjoy your artwork.
So, really, just don’t listen to them and keep reading on and create an artist newsletter!
Before we get started, I should mention that over the last 15 years I have tried a ton of different newsletter solutions. I always try to test out and become familiar with different options to see if there is something available that might make this process easier so I can spend more time in the studio!
There are quite few great options out there, and many people may feel strongly about one service or another. However, for the sake of keeping things simple and getting an email list up and going, quickly and easily, my vote is for MailChimp.
It should do everything that you need a newsletter do and maybe even a little extra!
What Does It Cost?
Nothing. Nada. Zip. Zero. Even though they have pay packages, the base package should be more than enough for most artists. With the free service you can send 12,000 emails to 2,000 subscribers for free, each month. No contracts, and no credit card required. It’s free forever. Hard to beat that.
So, let’s quit babbling on and get started, shall we?
1.) Signing Up Is Easy Cheesy
2.) Create Your List
Now that you have signed up at MailChimp. You will want to login and create your first mailing list and follow these steps.
A) Click LISTS at the top.
B) Click ADD LIST
C) Click CREATE LIST
D) You will be presented with the form below. Complete as needed.
After you click save you will be presented with the following screen. Click SETUP A SIGN UP FORM.
3.) Setup Your Sign Up Form
Alrighty, so now that you have your list, you need to have a way for people to signup for your mailing list. So, let’s create the signup form!
After following the step above you will want to choose the following option on the screen.
Select option titled “General Forms.” After that you will be presented with a screen that looks something like the image below.
The form you see below is the one that I am currently using on my Facebook page. Click here to see the live version of it in use. This will help you compare what it looks like here to what it looks like in use.
Now, what you do here, greatly depends on your comfort level of creating a form.
If you are just setting a newsletter signup form, I would recommend NOT adding any more fields that what see here.
– First Name
– Last Name
Keep in mind that your goal is to have people sign-up for your newsletter, not learn everything there is to know about them. Also, the shorter the sign-up form, the more likely that people will be willing to sign-up for your newsletter.
4.) Integrate Your Sign-Up Form.
OK, so you have signed up, created your email list and created your email sign-up form. Now, you have to start putting that signup form out there so people can signup!
There are a number of ways to do this. So, your options depend on what platforms you currently have.
Start with your Facebook Fan Page
The first place I would recommend is adding it to your Facebook Artist Page. Hopefully, you already have one. If you don’t you will want to check out this post about WHY you want a Facebook fan page and also this article about how to setup an artist page in three steps.
To get started with adding this to your Facebook page, I recommend referring to MailChimp’s instruction page for this. Click here to see instructions on how to add to Facebook. The have a great tutorial that shows you how to connect your MailChimp account to your Facebook account. They also walk you through the process of adding your signup form, just like the one that I have here.
Once your sign-up form is available, start inviting friends, family and fans via Facebook, email, your website, and anywhere else you can think of. MailChimp will manage your subscribers and unsubscribers for you. You don’t have to worry about it.
5.) Create Your First Campaign
The last and final step! After all that you should be ready to start your first email campaign. I highly recommend creating some test campaigns and sending them ONLY to yourself so you can see what they look like before you start sending them out to the public. This will also give you some time to experiment with the MailChimp templates and maybe even create your own custom email template. Compared to other newsletter companies, MailChimp really excels in keeping the templates and template creation simple. You won’t need to know any HTML to create a nice looking email.
Now that wasn’t so hard, was it? If this is all new to you, then it probably felt like a lot of work. I guess it kind of is but it is absolutely necessary and is worth every minute (or hour) you just spent.
I suppose that is enough for today. For the next post, let’s look at what goes into managing your email list. I will share some ideas and tips that have worked for me. I would also love to hear what has worked for you, so please feel free to drop a comment below.
As always, if you want to stay informed when new articles are posted like, you can sign-up for my newsletter below. Not to mention, it may be helpful to see how I am using MailChimp with my mailings.
Well, that’s it for this installment. I would love to hear your comments and I would also love to sign-up for your mailing list. So, let me know below and add a link to your email form!
Keep on creating!